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Looking to launch your digital product business in 2025? Whether you’re selling ebooks, templates, guides, or courses, the platform you choose matters. In this guide, we’re comparing the best platforms to sell digital products—and showing you why SendOwl might just be the secret weapon you need.
Oh—and if you’re still figuring out what digital products to sell or how to build an affiliate strategy, we’ve got a guide for that too. 😉
📈 Top 5 Platforms to Sell Digital Products (2025 Comparison Table)
Platform | Pros | Cons | Fees | Best For |
---|---|---|---|---|
SendOwl | Low fees, instant delivery, affiliate setup | Not a marketplace, need own traffic | From $9/month | Affiliate marketers, low-cost sellers |
Etsy | Huge traffic, SEO-ready, trusted | Fees add up, competitive, limited branding | €0.20/listing + 6.5% | Beginners, handmade & printable sellers |
Gumroad | Easy setup, discoverable marketplace | High fees for free users | 10% (free tier) | Creators with no website |
Shopify | Fully customizable store | Monthly cost + apps | From $39/month | Business scaling, multiple product types |
Payhip | No monthly fee (basic), EU VAT handling | Limited design flexibility | 5% (free plan) | EU sellers, coaches, freelancers |
🧠 How to Choose the Best Platforms to Sell Digital Products
Here’s what to consider before picking your platform:
1. Do you need built-in traffic?
- Yes ➡️ Go with Etsy or Gumroad (Use referral link for get $5 in Etsy credit!)
- No ➡️ Try SendOwl, Payhip, or Shopify
2. Want to start with zero monthly fees?
- Go for Payhip or Gumroad (free tier)
3. Need an affiliate program?
- SendOwl wins here—built-in tools, no plugins needed
4. Selling to EU customers?
- Payhip handles EU VAT for you automatically
5. Planning to scale or go custom?
- Shopify gives full control but comes with a cost
Match the platform to your goals. Don’t overthink it—start lean, and upgrade later.
✅ Quick Recap: Best Platform by Goal
- Budget-friendly? ➜ SendOwl
- Built-in traffic? ➜ Etsy
- Beginner-friendly? ➜ Gumroad
- Full control? ➜ Shopify
- EU compliance? ➜ Payhip
🔍 Why SendOwl Stands Out
SendOwl is a powerful yet underrated platform for selling digital goods. If you’re focused on low-cost delivery, quick payouts, and affiliate growth—it’s a top pick.
- 🔐 Secure delivery for ebooks, files, and memberships
- 🤝 Built-in affiliate program tools
- 🌍 No marketplace noise—build your brand
We use SendOwl for our planners and digital guides. Try it here: https://www.sendowl.com?r=e9af9

⏳ How Long Does It Take to Make Money Selling Digital Products?
It depends. Some people make their first sale in days—others take months. Success depends on:
- Having a clear niche
- Offering a real solution or transformation
- Consistent marketing and traffic (email, Pinterest, SEO)
Why do people fail?
- They pick the wrong audience or product
- They give up too early
- They overcomplicate instead of launching fast
Start simple. Focus on solving one problem, then improve with feedback
🔄 Can I Sell on Multiple Platforms?
Yes! Many digital product creators list the same product on more than one platform. For example, you can sell an ebook on Etsy, Payhip, and SendOwl simultaneously.
Benefits:
- Reach different audiences
- Diversify traffic sources
- Test what performs best
Just make sure you’re keeping your product versions, pricing, and licensing terms consistent. And always check each platform’s rules to avoid conflicts.
🚀 Ready to Start Selling?
If you don’t yet have a product idea, check out our AI-Powered Business Planner. Already got one? Use our Affiliate Strategy Guide to start earning passive income.
👉 Browse our digital planners now
SEO Tip: Whatever platform you choose, make sure your offer stands out with a clear niche, killer visuals, and strong affiliate support. You’ve got this.
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